Vitality British 10K London Run

…is this Sunday! It’s come round so quickly, as these things do: I always think, months ahead of the event, that I will focus and train hard and have the race of my dreams. I have been focussed and have certainly been training hard, but I’m not entirely sure if this has been 10k specific. My times over 5k have steadily got faster (another PB at Hilly Fields the other week, with a 23.52 finish), but I haven’t really focussed on running further – I know I can run 10k, but I can’t see myself achieving such times over the longer distance. My speed may be helped by these colourful shoes, that certainly give me some bounce…



You can find out all about the NB 1080v4 here. I have worn NB shoes before and really do like them, I would recommend going up a half-size though because I find the toe-box a little tight, so you need to give your toes a bit more space to spread. These shoes feel very light and the ‘no-sew’ construction means less potential for rub and therefore blisters. Oh, and they’re pretty aren’t they?!

Here is some information from New Balance about the New Balance Village at Sunday’s race:

Runners in the Vitality British 10K London Run will be welcomed to the exclusive ‘New Balance Village’ on Sunday 13th July. New Balance, which is an official sponsor of the race, is treating runners to special incentives including access to an interactive chill out area, as well as a free sports massage for runners wearing New Balance.

The ‘New Balance Village’ will be home to a host of activities including sports massage from, a network of expert independent physiotherapy practices across the UK. Together with, New Balance is offering runners wearing the brand a free sports massage in a space before or after the race. Those wearing the iconic brand will also receive a free New Balance T-shirt and an exclusive discount on a 12 month membership with, the only physiotherapy, massage and conditioning monthly payment plan available in the UK.

All runners are invited to celebrate after the race in the ‘New Balance Village’ chill out area, where they can play crazy golf amongst London landmarks, feast on complimentary popcorn and pose for a picture in front of Westminster Abbey and Big Ben within the photo cut out boards. Visitors to the New Balance Village can also head to the New Balance market to pick up the latest New Balance technical trainers from sports retailer Sweatshop.

All participating runners will receive a free pair of exclusive New Balance union jack trainer laces and a discount voucher for Sweatshop at the bag drop areas at the end of the race.

Samantha Matthews, New Balance marketing manager, said: “British manufacturing is a rich part of our heritage, so we’re proud to support an iconic race like the Vitality British 10K London Run.

“We want to give all runners a taste of the New Balance experience, which is why we’ve created a fun interactive area for them to celebrate after the race, as well as giving away free New Balance laces and a Sweatshop discount for all runners. We also have some great incentives lined up for all runners wearing New Balance, including a free expert sports massage to help them unwind.”

The New Balance Village will all be located at Waterloo Place, London. Runners taking part in Vitality British 10K London Run who don’t want to miss out on the New Balance race day incentives can pick up an exclusive discount on a new pair New Balance trainers with Sweatshop. Head to and enter code NBB10K by31st July, 2014 to receive 20% OFF all New Balance footwear and apparel.

This year the Vitality British 10k London Run is supporting Help For Heroes as its lead charity partner and will honour the 100 years since the First World War with a host of activities.

Keep up-to-date with all of the latest New Balance news on Twitter @NewBalanceUK and newbalancerunninguk on Facebook.




2 thoughts on “Vitality British 10K London Run

  1. Amy says:

    Hi, great post and congrats on getting your 5k time down.

    I represent a sports brand called Loxley Sports and we’d love to work with you. Could you please email me on:

    Thanks very much and all the best.


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